Beer and Technology

August 17, 2012 at 3:54 pm | Posted in Transcender news, Vendor news | Leave a comment
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The impact of beer on technology notwithstanding,  drinking has long been a popular pastime for many in the IT industry. So it should have come as no surprise at the choice of SweetWater Brewing Co as the venue for the  TechCrunch Meetup in Atlanta #TCATL last month. What could be better than free beer and food?

SweetWater Brewing Company - TCATL

SweetWater Brewing Company

Quite a lot, actually. With over 1,200 IT professionals in attendance, from employees of small start-ups to large corporations, the Atlanta area was well-represented. Rarely, do I have a pleasure of attending an event with no preset agenda, or the obligation to sit through and report on a gimmicky sponsor pitch or boring  keynote speech. Here I was able to grab a brew, mill around with other techies, and make connections I would have never otherwise established.  Not to mention all of the wonderful vendors who passed out business cards and swag like it was going out of style.

On the conversation aspect, the IT buzz was hardly surprising – everyone was talking about mobile platforms, HTML5 and SEO. Apparently, more companies than I would have guessed are tasked with either making their Web sites mobile-friendly or hosting them within mobile platforms such as PhoneGap. Increased needs for better rankings in search engines (mainly Google, although a few CEOs mentioned Bing) are really driving Web development. The built-in optimizations for search engines in HTML5 were lauded many times…or, wait, was that techies just cheering for last round at the beer tap? Okay, so my memory on some of these finer points may be a bit fuzzy.

My point today is, if you ever get the chance to attend a TechCrunch meetup in your area, you should jump on it. Not only will you get tp partake of the free food and drink (maybe you’re lucky enough to have a brewery in your city too), but you may also enjoy one of the most engaging (free) IT events among colleagues!

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